Microsoft to open retail store in central London
Microsoft will open a flagship shop in central London on Thursday in a move that aims to reconnect the software giant to its customers (both consumers and businesses).
The first physical retail store for Microsoft in the UK will be located on Oxford Circus (on Regent Street) and covers 21,932 square feet over three floors. It will apparently
Chris Capossela, Redmond’s chief marketing officer, reportedly said the new store is “unique” in showcasing the Microsoft “experience. The Microsoft brand has become a lot more human, a lot more approachable than maybe the early days, when it was very hard tech,” Capossela said. Now we’re about gaming, now we’re about building the next great software application that might rule the world in 15 years,” he said. Microsoft’s UK boss Cindy Rose also used the opportunity to highlight the Brexit issue, a subject that Microsoft has two main concerns about, namely the continued free flow of data, and legal protection for its staff. Rose said she is concerned about the legal status of Microsoft staff being able to work legally in European countries, but she also said that she believes the United Kingdom will continue to prosper regardless of the political landscape.