La Liga plans regular season matches in US to boost audiences in North America

La Liga has announced plans to hold regular season matches in the United States.

The Spanish top flight has entered into a 15-year deal with Relevent Sports, a US promoter, to form a new organisation, LaLiga North America, which it says "will work to cultivate soccer culture" on the continent.

LaLiga North America will have exclusive representation
of the Spanish league in the US and Canada, and aims to support growth through "consumer-related activities" including youth academies, development of youth soccer coaches, marketing agreements and matches.

"This extraordinary joint venture is the next giant leap in growing soccer's popularity in North America," said Stephen Ross, owner of Relevent and NFL team Miami Dolphins.

The league says it is still making arrangements for the game and there is no timetable for when it will happen, but it could be this season.

But La Liga president Javier Tebas dismissed the prospect of El Clasico, which pits Spain's biggest sides Barcelona and Real Madrid against each other, being played abroad.

Tebas said: "We're devoted to growing the passion for soccer around the world.

"This ground-breaking agreement is certain to give a major impulse to the popularity of the beautiful game in the U.S. and Canada."



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