South Africa beer company apologises for sexist adverts

A Johannesburg-based beer company has apologised for the name of its new range of craft beers which have been deemed sexist, TimesLive reports.

Vale Bru ran the marketing campaign for Filthy Brunette‚ the Easy Blonde‚ Raven Porra and the Ripe Redhead, on social media.

For the Easy Blonde they used the tagline, “All your friends have already had her,” and
"When gushing and moist are used to describe something‚ then you know," was used to advertise Filthy Brunette.

Several people said the marketing campaign was sexist and showed lack of respect of women.

Blogger Lucy Corne posted: "I understand that sex sells‚ but these names don’t hint at respectful sex. Maybe they should have asked themselves whether these are things that they would appreciate people saying about their little sister."

Vale Bru posted on Instagram: “Being offensive is wrong‚ being sexist is worse. To any ladies out there that we have offended‚ please accept our humblest apologies.”

It said its attempt "at making you‚ and ourselves‚ uncomfortable‚ worked. However‚ we never meant to belittle or degrade you".

In a Facebook post it said it was "removing the names and labels we have created from the market, with immediate effect".




BBC

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