Fashion giant H&M criticized for using song without approval

Less than a month after fashion giants H&M received backlash and accused of racism over the use of a black child to model a hoodie with the inscription "coolest monkey in the jungle," the brand is facing another backlash over the use of song without the necessary copyright permission. 

H&M publish an ad on their Instagram with an accompany sound and when a users asked for the title of the song used in the ad, the retail giant replied that it was "specifically produced for us" and "does not have a name".

The Australian artist, Harvey Sutherland said his track, Bamboo, accompanied the advert posted on Instagram and commented several times on H&M's descriptions about the post. H&M later removed the ad and issued a public apology to the musician. "We apologize and have now removed content featuring the music from all of our social media accounts," a statement from the company said.

In another reply, the artist posted "DM [direct message] me and let's make a deal". Other users then reacted to the discrepancy by using the hashtag #payharve

H&M said in its statement on Wednesday that it had contacted the musician, but did not comment further. 

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