Fashion giant H&M criticized for using song without approval
Feb 07, 2018 Fashion 0 2522 By franklyn Anude
Less than a month after fashion giants H&M received backlash and accused of racism over the use of a black child to model a hoodie with the inscription "coolest monkey in the jungle," the brand is facing another backlash over the use of
song without the necessary copyright permission.
H&M publish an ad on their Instagram with an accompany sound and when a users asked for the title of the song used in the ad, the retail giant replied that it was "specifically produced for us" and "does not have a name".
The Australian artist, Harvey Sutherland said his track, Bamboo, accompanied the advert posted on Instagram and commented several times on H&M's descriptions about the post. H&M later removed the ad and issued a public apology to the musician. "We apologize and have now removed content featuring the music from all of our social media accounts," a statement from the company said.
In another reply, the artist posted "DM [direct message] me and let's make a deal". Other users then reacted to the discrepancy by using the hashtag #payharve
H&M said in its statement on Wednesday that it had contacted the musician, but did not comment further.