Olajumoke (The bread seller), unveiled as brand ambassador of Shirley's Confectionery in Abuja


 Over the past weekend, Abuja welcomed Olajumoke as she was officially unveiled as the brand ambassador of Shirleys Confectionery. The event which took place at both the Gwarinpa and Wuse outlets of the company, saw a fair crowd of people who were anxious to see and take pictures with Olajumoke, the bread hawker turned model/celebrity.

The event which kicked off with a red carpet session, where Olajumoke shared pictures with amazed fans and other dignitaries/organizers of the event, progressed to when she was handed the contract documents with her name on it and a Shirleys' chef outfit. She (Olajumoke) later attended to customers at the counter, as they trouped in their numbers to buy bread and other products of Shirleys'.

Speaking to newsmen on why the company decided to choose Olajumoke as their brand ambassador, and the possible terms of the contract, Mr Niyi who represented Shirleys at the event disclosed, " Well, she is somebody that was selling Agege bread before now, and Shirleys has its own bread brand, and so we thought, now that she is a celebrity, we want to be part of those to utilize her in the right way. Again, her story is an inspiring one, and so, having her as our brand ambassador would help to motivate and inspire the entire Shirleys' team." He further went on to reveal that "The contract is just for one year, and as the plans we have for Olajumoke in future unfolds, we will keep the public in the know."

Olajumoke's story is that of someone automatically moving from grass to grace. She had accidentally photo bombed TY Bello's photo shoot of international star Tinie Tempah. On seeing the picture, TY Bello saw she looked picture-perfect like a model on set, and decided she'd be better off as a model than a bread seller.

This led her to enquire about the bread hawker, which she finally met, and that was how Olajumoke Orisaguna, a mother of two from Osun state with no educational training or knowledge of how to speak English, was introduced to the public. Before long, she was cleaned up and shot as cover girl for THISDAY Style Magazine. Her story attracted people's interest, and so, she was signed to Few Models, people volunteered to help pay her rent and send her to school. Since after her encounter, she's landed various deals from top companies like Payporte, Stanbic IBTC bank, she's been featured on CNN amongst other networks, and has been made a motivational speaker, among other positive achievements.

Related News

500
Leave a comment...